Real London Casting was founded in 2005 by Kate Wilson. With an extensive background in casting for large production houses, like Wolff Olins and Getty Images, she saw a rapid increase in the client’s demand for real people. She would send models to clients and, increasingly, be told “they’re too model-y!”
Inspired by the industry changing, she came up with the concept of Real London Casting, a new kind of modelling agency. Her agency was unique in casting REAL people from London’s vibrant streets for commercial campaigns.
A word from the founder
Kate and her team truly understand what their clients are looking for: REAL people – not models. Real London Casting is dedicated to street casting ordinary folk for advertising campaigns, photoshoots and beyond.
“Casting is a passion for me. I just love looking at faces and have always been intrigued by people. For me, it’s such a pleasure casting people off the street or in different social environments. I put 100% into all of my jobs and love working alongside photographers, agents and advertising clients.”
– Kate Wilson, Founder, Real London Casting