Real London Casting was founded in 2005 by Kate Wilson. With an extensive background in casting for large production houses, like Wolff Olins and Getty Images, she saw a rapid increase in the client’s demand for real people. She would send models to clients and, increasingly, be told “they’re too model-y!”

Inspired by the industry changing, she came up with the concept of Real London Casting, a new kind of modelling agency. Her agency was unique in casting REAL people from London’s vibrant streets for commercial campaigns.


A word from the founder

Kate and her team truly understand what their clients are looking for: REAL people – not models. Real London Casting is dedicated to street casting ordinary folk for advertising campaigns, photoshoots and beyond. 

“Casting is a passion for me. I just love looking at faces and have always been intrigued by people. For me, it’s such a pleasure casting people off the street or in different social environments. I put 100% into all of my jobs and love working alongside photographers, agents and advertising clients.”
– Kate Wilson, Founder, Real London Casting


Working with us

We offer clients a professional production service – casting real people as models. If we don’t have the right person on our books, we will arrange a street casting to ensure your brief is met.

When Real London Casting is asked to do a job, the team take it on with pride and passion. The team work devotedly from the beginning until the end of the project to ensure everything runs smoothly and the client sees real results. Kate will cast the models and work beside agents and photographers right through to the shoot; her team will ensuring all licenses are in place for children when required and will make the whole process easier for the producer and client.

Recent casting clients include: Barclays, Fineco, Cadburys Mini Eggs, Nuffied Heath, Menwell, Lloyds Bank, Diageo, Samsung, Colgate, Franky and Bennies, YMCA, Unilever, Sainsburys, Vodafone, Lufthanza, BT, Qatar Airways, M & S Bank, Coca Cola, Remy Martin, Tesco, National Lottery, TGI Fridays,Actimel, Virgin, Canon, Independent Age Charity, Jet 2, TK Maxx, Coca Cola and Just Eat Models